skittles : david phoenix vs skittles fans on october 18th 2010 david phoenix locked himself in a glass box in central london and challenged all skittles fans to submerge him in their precious colored candy. why? we don't know, but fans summoned fans to join the facebook broadcast, the more that watched, the more skittles were dropped on mr phoenix. he had given them 24h to fully submerge him. they needed 10.
: campaign components : facebook broadcast : live event + web application
: agency : tbwa london
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: phoenix vs skittles fans : case video
: web application / live broadcast
: the 24h live broadcast event