pedigree : ghost dog
to reach younger londoner's with a heavy subject like dog adoption, we teamed up with interactive designer karolina sobecka and developer jim george and took it to the streets. literally. the "ghost dog" appeared in the midst of hipster town - in the form of an interactive installation - as a fun reminder of a tough problem - every hour an abandoned dog in the uk is put down. the simple truth is that it can easily be prevented by dog lovers choosing to adopt rather than feeding the puppy-mill industry.
: campaign components : live event / exhibit
: agency : tbwa london
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: case film : pedigree adoption drive : ghost dog
: interactive designer : karolina sobecka
: developer : jim george