nike : panna k-o : the reject-o project
panna knock-out is a nike football tournament that's played 1-on-1 in a small cage. it has the added rule of a possible knock-out win if you manage to do a 'panna' on your opponent. a 'panna' is when
you humiliatingly kick the ball between the legs of the other. a nike tv-show was created to cover the tournament and faux ad-breaks promoted the 'reject-o' product line, that would be the end of any panna k-o humiliation.
: campaign components : tv show : tv : print
: agency : wieden + kennedy amsterdam
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: reject-o poster : get-back-o
: reject-o poster : o-riginal
: reject-o poster : cam-o
: panna k-o : reject-o commercial