nike running : lets talk running
for the hard core runner, nike was never really a serious competitor to the likes of asics and reebok. with this campaign we tried to take a serious yet light hearted stab at showing that nike really knows what they're talking about when it comes to running technology. with the help of this semi-scientific approach core runners actually have started taking nike seriously again. having the charming marathon world record holder (then) on our side didn't hurt either.
: campaign components : web : tv : print : exhibition
: agency : wieden + kennedy amsterdam
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: let's talk running : bladder
: director : acne
: sculpture exhibit in london
: website w/ running advice from marathon world record holder paul tergat
: nike structure : print ad
: nike pegasus shoe : print ad
: nike sphere shoe : print ad
: nike elite shoe : print ad
: process