nike football : just do it
in this campaign nike asked footballers across asia to step up a notch - to see themselves not only as loyal members of a team, but also as potential game-changers and individual heroes. television, viral films and posters sent kids to a web hub of instructional content where they could learn more tricks on how to develop their individual talents, taught by some of the greatest players in the world. tips of suitable boots and other products became a natural part of the online discussion.
: campaign components : web : tv : print : viral films
: agency : wieden + kennedy tokyo
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: film 1 : arsenal vs manchester united
: director : frank budgen
: film 2 : ronaldo fans
: director : acne
: film 3 : fernando torres gps
: director : acne
: print + outdoor
: web with akqa