nike : champions league : porto
when the nike machine on rare occasions manages to move swiftly enough to stay current in a particular sport or tournament the success can be immediate. here nike shows its support of the portuguese team porto aka the dragons and the contempt of the visiting team. the response from the home crowd was enormous and the porto team ended up winning the champions league.
: campaign components : print : outdoor : promotional
: agency : wieden + kennedy amsterdam
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: poster : dragao
: insitu