nike basketball : battlegrounds europe
the us battlegrounds concept got a new spin in europe. instead of a showdown of recognized players, nike made it their mission to inspire basketballers all over europe to step forward and claim their place in the spotlight. country by country we seeded the idea of a pan-european search for the very best street-baller. men in dark limos handed out business card invitations to the best players on local street courts, local radio dj's talked about the search and the kids got interested. from local courts to bigger national ones they battled for the title king of the courts.
: campaign components : events : city attacks : radio : posters : print
: agency : wieden + kennedy amsterdam
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: battlegrounds poster : dirk nowitzki
: battlegrounds poster : pau gasol
: battlegrounds poster : tony parker
: battlegrounds poster : manu ginobili