nike football : ignite
two films for the nike asia campaign 'ignite'. the films generated a lot of buzz online, not the least because of ronaldo's timely crash with his ferrari, which generated talks and jokes about why he's taking a cab home from practice in this film.

: agency : wieden + kennedy tokyo
: director : acne - johan dahlqvist + tomas skoging
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: film : nike : ignite : ronaldo fans

: nike : ignite : fernando torres gps