ea games : fifa 09
capturing the true emotions of real fans is not easy. so instead of staging these films as regular shoots we took a different approach. we turned the scripts into real events with the star footballers playing the fifa game and covered the whole thing with 5-7 cameras. the reality of the emotions are undeniable. for the online portions of the campaign, interviews and other content was produced. go to the fifa 09 website
: agency : wieden + kennedy amsterdam
: director : acne - johan dahlqvist + tomas skoging + jakob marky + marcus svanberg
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: film 1 : manchester united vs real madrid (4 min TV edit)
: film 2 : olympique lyonnaise vs schalke 04 (4 min TV edit)
: film 3 : teaser interviews 1 manchester united vs real madrid
: film 4 : teaser interviews 1 olympique lyonnaise vs schalke
: film 5 : teaser interviews 2 manchester united vs real madrid
: film 6 : teaser interviews 2 olympique lyonnaise vs schalke